Improving your SEO tactics with the help of content marketing video analysis Search Engine
Optimization (SEO) seems to be around a lot this year and the use of the buzz word doesn’t seem to be
stop and either does video or more specifically video for marketing on YouTube or even one of the
MANY other platforms out there. So will these entire buzz words flying about the people might as well
get to know how two hot topics can help each other in help you! As more and more businesses start to
develop their own videos to increase consumer engagement, it is important to think about how video
can also support your SEO strategy – done correctly; it can make a real difference.
So here goes how to improve your search ranking through video:
- The Key is Relevancy
Relevancy within any video made is the key to success with EVERYTHING (ok so not everything but you
get the point).Search engines like Google (who own YouTube in case you didn’t already know) rank
listing on the very premise: ‘what is the best asset that should be shown of a particular search query?’If
your video whatever it maybe on answers that question you’re on to a good start and if you’re not too
sure if it does don’t worry it all starts with understanding YOUR customers. It all comes back to your
customers or potential customers what will they be searching for? What are their concerns? What do
they want? - it’s Not All about the Search Engines
As a content producer your primary goal should be in-line with the businesses/brands aims or mission
statement by serving customers with interesting and engaging video content the rest will soon fall into
place. I know it sounds weird in a post tasking about how to improve your SEO with video but it doesn’t
matter in your listing in Google is super optimized or even be in the top 3 search results, none of that
matters if the viewer don’t like the video. If the content of the video is rough around the edges or
contains more content and is not of interest to the audience you set out to engage with then all the hard
work you put into ‘Optimizing’ has been lost. The quality of the content is an important factor in the
success of you video and therefore what customer do with the content in your video e.g. buying from
the business/brand or moving on to a potential competitor in the same market. - Analyze the data
You knew this was coming sooner or later but only because it’s a crucial factor in optimizing your listing.
How are you meant to measure success without know and fully understanding the data that is already
out there to then improve the numbers? YouTube offers tools to help with this, as its most likely the
place where your video is hosted (after all they don’t call it the 2nd largest search engine behind its
owner for nothing).The tool it called YouTube Analytics Basics, And you guessed it offers the owner the
ability to read and monitor the videos that have been uploaded to the internet behemoth and monitor
channel performance too. Fully understanding these numbers increases the likelihood that you will
improve your listings strength and ranking. Other features included are view counts, traffic sources (to
help with the all important question of where are these visitors coming from) along with how only the
average viewer watch the videos for and the most popular videos if you have more than one. Now it’s
not just about YouTube although this is the most common and most powerful because as you know
Google and all that. Facebook the other internet behemoth and largest social network with up to 1
billion unique users on the website at any one time has also recently been playing in the video market.
With a reported that 2x as many users now watch video via the platform they have upped their video
analytics efforts with a similar tool to YouTube’s.
